Muscat, 25th August 2009
Oman Oil Marketing Company (omanoil), the nation’s visionary fuel and lubricants marketing company, has kicked off the Castrol FIFA mega promotion. The promotion runs across its broad network of filling stations and Lube Plus facilities. As the sole distributor of Castrol and BP in the Sultanate, omanoil also supplies the products to all high street lubricants shops that are also participating in this exclusive promotion.
omanoil is leveraging Castrol’s prestigious six-year deal as a FIFA World Cup Sponsor, with the internationally renowned football star Cristiano Ronaldo as its official spokesperson, until 2014 to bring exciting promotions to reward its loyal patrons.
“Football is a national pastime and through our partnership with Castrol, we wanted to reward our customers by bringing the World Cup excitement closer to home,” said Shaukath Assadi, General Manager of Lubricants at omanoil. “The winning formula for omanoil has always been strong customer focus, continuous innovation and quality product and service offering with relevant benefits to customers. This will continue to be our promise as we extend our reach of strategically located Lube Plus Service Centers across the Sultanate.”
Hamad Al Lawati, Sales and Marketing Executive at British Petroleum Middle East stated, “Our investment in football has proved a tremendous success and allowed Castrol to develop new opportunities in a way that has added value to our business partners such as Oman Oil Marketing Company. The promotion will run across the GCC and we are elated with the response already received from customers and devoted football enthusiasts alike.”
Customers can instantly win various FIFA branded merchandise including footballs, backpacks and caps to name a few through ‘scratch and win’ neck tags on each four liter pack of Magnatec or Edge lubricants. Through its network of 113 filling stations and 8 Lube Plus facilities, omanoil sells an extensive range of high performance automotive and industrial lubricants, which are specially formulated to yield the best possible performance from vehicles and equipments, supported by a highly trained and experienced technical team. The promotion is expected to receive a large degree of public interest and participation due to its innovative nature and will run until all stocks are sold at the various outlets.