Customers at Oman Oil Marketing Company’s (OOMCO) fuel stations can now watch eye-catching video clips and adverts around the clock on high-tech LED screens. 30 locations have so far been fitted with the devices including those in Al Hail North, Al Khoudh Village, Qurum Heights, Al Khuwair 33, Al Amerat Heights, and Manoma. As well as energizing the customers’ journey, the innovative screens, the first to be installed at fuel stations in Oman, will provide a space for businesses to better showcase their products and services to commuters across the Sultanate.
OOMCO signed an exclusive agreement with 24GROUP, a company that specializes in the construction and promotion of advertising screens, to cater to the shift from print advertising to digital advertising. 24GROUP has extensive advertising experience and has successfully provided a range of media services in fuel stations located throughout Dubai. In line with OOMCO’s green principles, the new screens cut down on production and electricity consumption costs compared with the mechanisms used by old billboards.