Under the patronage of H. E. Ahmed bin Abdullah bin Mohammed Al Shuhi, Minister of Regional Municipalities and Water Resources, Oman Oil Marketing Company (OOMCO) recently celebrated 15 triumphant years of successfully transforming the fuel industry into fully integrated service hubs, while contributing to the Sultanate’s economy. Since its establishment, the company continues to introduce innovative offerings to energize the customer journey and grow its non-fuel services. OOMCO currently holds a 39% market share in Oman, and has recently expanded its footprint across international markets including Saudi Arabia and Tanzania.
“Enhancing both customer and shareholder value through local and global expansion as well as innovation is our top priority,” said David Kalife, Chief Executive Officer of OOMCO. “We have also increased distribution of lubricants and broadened our network of service stations across the Sultanate. Our ambition is to become the most customer-centric marketer in the Gulf Cooperation Council and to transform the fuel industry into integrated service hubs. We want to provide more than fuel always, we are offering a delightful experience for our customers, fulfilling their wants, not only their needs. We look forward to a prosperous journey in the years ahead.”
In 2018 alone, OOMCO opened its 200th service station in Oman and became the first fuel marketer to introduce Ultimax, the only 98 Octane fuel in the country. The company was also the first to launch a service station to be powered by solar panels connected directly to the electricity network, and installed an electric vehicle charger (EV) at its Mazoon Street service station. Marking another record, OOMCO planned to place four mobile service stations across Al Batinah Expressway to meet the demand for fuel in nearby areas and ensure access to fuel for all motorists. Additionally, the company’s Duqm Bunker Terminal Project is set to be launched in 2021, improving the Port’s premium service standards, cost effectiveness, while also leading in creating efficient fuel supply and delivery to all customers within Duqm.
In a bid to expand its global footprint, OOMCO also opened a 40,000 square meter MEGA service station in Saudi Arabia last year. The facility comprises cafes, rest areas and automated car washes. OOMCO’s second site in the Kingdom is set to open by April with two more in the second half of this year. The company has now set its sights on Tanzania’s fuel retail market, as well as its shop, food and services market. This is part of its unique business model that will help build its reputation as the preferred one-stop shop thus making its service stations become real destinations for motorists.
In line with OOMCO’s forward-thinking strategy to diversify its services, the company signed a 20-year investment agreement with Sultan Qaboos University (SQU) to launch the Sultanate’s first MEGA service station. The fully integrated service hub on the campus is set to open this year, providing access to shops, food products and other complementary services.
Keeping up with global digital transformation, motorists at OOMCO fuel stations can now watch eye-catching video clips and adverts around the clock on high-tech LED screens. The company’s innovative services include its e-Fill technology and the ‘Thawani’ e-Payment application, first of its kind for a fuel Marketer, providing faster services to enhance customer experience.
As a homegrown company, OOMCO has been devoted to contribute to In-Country Value. To date, it has achieved an Omanization rate of 83% and will continue to recruit local talent across all operations. Since inception, the company has doubled its number of employees and has focused on operational excellence, promoting a safe and healthy environment for its team and the community at large. Last year it announced its record health and safety achievements for 2018, which included completing 8.7 million safe man hours, 44 million safe kilometers of fuel transport and zero-lost time injuries.
OOMCO remains committed to build a ‘beyond the pump’ brand, while achieving sustainable growth for shareholders, customers, and the company at large. It is now looking at new investments and joint ventures, and plans to continuously enhance both customer and shareholder value through expansion and innovation.