Muscat, July 2011
Oman Oil Marketing Company has renewed its long-standing partnership with Enhance (a W.J. Towell Group Company), the leading provider in Oman of brand distribution and retail management solutions. Enhance will continue as one of the convenience stores operators to manage 55 of the 72 ahlain stores across the Sultanate, located primarily in the Capital, Al Batinah and Dakhiliya regions.
“For the last thirteen years, omanoil and Enhance have shared and continue to share a passion for excellence in customer care. We have continually maintained outstanding business performance coupled with high quality standards that have resulted in substantial growth year on year,” expressed Hussain bin Jama Al Ishaqi, General Manager of Retail at omanoil. “Our agreement is designed to create a win-win proposition for both parties and strives to achieve optimal operational efficiency. The delivery of an ever-improving customer experience drives our decision making process which is reinforced by the commitment of both the omanoil and Enhance management teams so that ahlain stores are recognized as leaders in the industry.”
Ahmad Abbas, General Manager of Enhance Retail Solutions, commented, “Enhance is proud to have opened its first forecourt convenience store in 1997 and to have partnered with Oman Oil Marketing Company. Now managing over fifty shops in the Sultanate, we are working closely with omanoil to ensure that we deliver maximum value and benefit complemented by innovative reward schemes. We are proud to employ over 300 talented Omani nationals who represent more than 95% of our workforce in all areas of this business.”
He added, “We regularly evaluate areas for improvement with the omanoil management team and seek to make customers’ lives better through our products and services. This is achieved by consistently maintaining superior standards while offering the best products available in the market and providing high quality training.
Abbas went on to say that Enhance is the first convenience store operator in the GCC to be certified with the ISO 9001:2008 accreditation.
Over the last three years, ahlain has redefined the convenience store shopping experience with its signature interior design, distinct layout and inviting ambience. Both Oman’s visionary fuel and lubricants marketing company and Enhance remain committed to providing a total convenience package with premium products and services, twenty-four-hours-a-day, seven days a week.