omanoil marks key retail milestone of 10 million customers and opening of three new Ahlain stores

Muscat, March 2010

With a reoccurring number of 10 million customers who frequented Ahlain and convenience stores during the last year, Oman Oil Marketing Company (omanoil), has marked an essential milestone in its retail operations with an unprecedented number of loyal customers at its vast nation-wide network. For the past 6 years, the one-stop-shop convenience stores have truly become a trusted Omani house-hold name and a genuine testament to its fine retail offerings.

The achievement coincides with omanoil’s announcement of the opening of two filling stations in Al Breik in Wilayat Al Khaborah and Saham Industrial, making the Company’s vast network of filling stations 114, in addition to the re-branding of its 62nd convenience store to Ahlain in Wadi Al Bahais.

“Reaching 10 million customers is a clear reflection of our growth, nationwide appeal and vision, with a hard working team continuously pushing the boundaries of convenience and customer care.” stated Hussein Al Ishaqi, Retail General Manager at omanoil.

He added, “The opening of Ahlain in Saham Industrial, Al Breik and Wadi Al Bahais underscores the success of our broad retail offerings and is an indication of our ongoing devotion to customers to maximize our new total convenience methods. In efforts to reinforce the omanoil experience, we undertake a holistic approach to every aspect of the products and services we offer, adding value and creating a fresh, original and welcoming environment.”

The latest inauguration of Ahlain at Wadi Al Bahais also witnesses the opening of the second Bread & Co and Baskin Robins Quick Service Restaurants at omanoil service stations.

To date, an extensive number of convenience stores have been rebranded to Ahlain since its official launch in March 2009, which highlights the Company’s outreach and dedication to growing the Ahlain brand to cover all cities and Wilayats of the Sultanate, as it continues to set new standards in the local retail market.

With an impressive portfolio of international Quick Service Restaurants, including Bread & Co, Baskin Robbins, Dunkin Donuts and Wally’s, omanoil will also be reintroducing the world’s second largest fast-food hamburger chain Burger King to the Omani market soon.