Omanoil partners with Rekaaz to launch “Cool to live responsibly” campaign

Muscat, March 2010

Aiming to instill individual and collective responsibilities of leadership skills in youth, Oman Oil Marketing Company (omanoil) has joined hands with Rekaaz, a non – profit foundation operating in the Arab world to launch a three-month awareness campaign under the theme “Cool to live responsibly” .

On the occasion Nabeel Al Ruwaidhi, General Manager of Corporate Affairs, Business Development and Procurement at omanoil said “Supporting noble grass root initiatives such as Rekaaz is a key driver to engaging with our community and motivating youth across the Sultanate to achieve their maximum potential and become agents of change.”

Al Ruwaidhi went on to say that its involvement with Rekaaz as a platinum sponsor is an excellent opportunity to invest in a brighter future for the younger Omani generation, by directing their energy positively and instilling individual responsibility and high standards of social morality, as it reinforces its role as a fabric of economic and social development .

Rekaaz which literally means ‘Stability’ in Arabic, is a motivational foundation which carries out systematic media awareness campaigns and aims to instill and further enhance the moral values of Omani youth from the ages of 14 to 23. The campaign in its 12th phase aims to achieve its goals this year by distributing educational and motivational materials including flyers, brochures and CD’s to a number of popular public locations, building on its previous campaign efforts which have covered a number of youth-related issues, including the importance of career and personal accomplishments and the keys to professional success. A number of prominent speakers from the region, who specialize in Islamic and moral values, education and health topics, are also scheduled to hold seminars during the three month campaign at a number of local schools, colleges, universities and shopping malls. With over 250 volunteers and vast geographical outreach, the campaign will cover the Muscat, South Batna and Salalah regions.

omanoil views engaging in vital community initiates such as Rekaaz, as an integral component of its ethical operations and underlying Company culture. Over the years, the Company has focused on developing Omani youths through pioneering programs, such as the successful omanoil Football School (OFS) and Muscat Community Football League (MCFL), which illustrates its commitment to nurturing young talents nationwide.