The most extensive convenience store network across the Sultanate

Omanoil marks the opening of its 60th convenience store at new filling station in Falaj Al Qabail

Muscat, 20th October 2009

Marking another retail milestone, Oman Oil Marketing Company (omanoil), celebrated the opening of its latest Ahlain convenience store and filling station at Falaj Al Qabail Twin in the Wilayat of Sohar. The latest additions bring the total of its impressive Ahlain C-store network to 60, ultimately making the Company’s retail chain of convenience stores the largest in the Sultanate.

On the occasion, Hussain Al Ishaqi, General Manager of Retail at omanoil said, “Our retail and Ahlain expansion is a testament to our calculated growth. We offer the nation premium retail services and a new shopping experience throughout our network, to provide commuters with all their daily needs by offering a wide range of premium products and facilitating the shopping experience while receiving the finest in customer care.”

He went on to say, “At omanoil, innovation is driving change, as we are the trusted motorist friend on the road. Our Ahlain stores have been welcomed with great success by offering fresh, original and fully fledged service hubs that cater to customers needs twenty-four hours a day. We will continue to pioneer the local retail business to offer the finest in total convenience.”

The new multi-facility service station at Falaj Al Qabail is the 4th to open this year and will serve a vast number of motorists on the strategic Batinah highway and all commuters in the greater Sohar area to cater further to the needs and expectations of the local community.

omanoil is expanding its Ahlain brand experience to cover its entire network that serves an average of 35,000 customers a day. All stores are specially tailored to meet the needs of busy shoppers by providing a broad selection of high standard services and quality products with speedy transactions in a clean, friendly and inviting shopping environment.

As part of its food service management program, the stores have expanded their service offerings with a proprietary line of in-house deli items and baked goods, which are prepared and delivered fresh daily. omanoil’s Ahlain stores are also home to a selection of Quick Service Restaurants (QSR’s), such as Baskin Robbins, Bread & Co, Dunkin Donuts and Wally’s. The Company also plans on reintroducing the internationally renowned fast food chain Burger King to the Omani market following an 8 years hiatus.

From convenience stores and meals-to-go to ATMs, car wash and lubeplus facilities, the Company prides itself as being a one-stop entity with a holistic offering. omanoil caters to the various needs and demands of its loyal customers through its widely popular Customer Service Unit Emtiyaz, as an essential cornerstone of its strategic retail objectives.

The Company also invests in training their staff and providing them with personnel training programs as part of its service quality assurance in order to empower personnel to react promptly, respond to all necessary inquires and make informed decisions to simplify customer’s lives and the overall retail and shopping experience, as it continues to contribute to the growth of the local retail industry.