We are the premier 100% Omani petroleum retailing company, providing the highest quality fuel in our nationwide network of conveniently located and modern service stations. We aim to continuously improve the customer experience with innovative products and services. We provide a dependable local service that is both fast and fulfilling and sets us apart from the competition.

We are trustworthy, caring, innovative and fast.

At the heart of our brand we have 3 image drivers: Young, Energetic and Omani.

Brand Signature
Our brand signature is a mark of ownership, symbolising the firm wherever it appears. The signature is composed of two elements: the Journey Mark and the omanoil wordmark. The relative sizes and positions of these elements are fixed. The Journey Mark, the brand's primary graphic symbol, is inspired by the Omani geological landscape and by omanoil's prinicipal place of activity: the road. It illustrates omanoil's core aspirations: Young, Energetic and Omani. The wordmark is a unique proprietary drawing based on the Latin typeface: Avant Garde. This clean and strong style reflects the brand's modernism and innovation.

Signature Colours
Colour plays an important role in distinguishing our brand image. Conceptually, the omanoil colour spectrum represents core elements of the country itself. The use of these colours provides a powerful visual expression of the omanoil brand.

Kingfisher Blue is taken from the colour of the kingfisher bird and represents the beauty of Oman.

Platinum Shine gives the omanoil brand a contemporary and modern look.

White gives a light and clean feel, and contrasts with the rich colours of Oman.

Wadi Green is taken from the lush and vibrant greens of Omani wadis.

Mena Blue represents the sea faring heritage of Oman.